Boulder Chocolate needed a brand redesign. Their current brand was predictable within the artisan chocolate category and lacked a brand story with connection. To separate their product within a crowded category, Boulder Chocolate wanted to shift the conversation from artisan, high-end chocolates that are seen as gifts or luxury treats to a more casual, everyday snack.
They also needed the redesign to systematically work for a variety of chocolate snacks & flavors.
My Role: Brand Identity | Illustration | Packaging | Copywriting
CREDIT | Freelance