Mountain Dew.
Mountain Dew is anything but a boring beverage. It’s built legions of Dew diehards. Fans who search out their flavors and live the Do the Dew lifestyle.
Below are a variety of projects I've been fortunate enough to work on.
1 | LIMITED EDITION FLAVORS: The Dew Vault is filled with funky and fantastic flavors. I’ve had the pleasure to dive into these limited offerings and help visually build these Dew liquid worlds of wonder. Themes and colors are inspired by the beverage flavors and names.
My Role: Illustration
CREDIT | Agency: Motive | Creative Director: Daniel Patu
2 | DEWnited STATES: Drawing inspiration from fans coast to coast, Mountain Dew celebrated what makes every state epic with its very own custom label. Welcome to the DEWnited States. 50 States. 50 Labels. Motive asked over 100 illustrators to interpret how fans in every single state get out and do. I had the pleasure of showcasing the bolder sides of Illinois, Kansas and Rhode Island.
My Role: Illustration
CREDIT | Agency: Motive | Creative Director: Andrew Geppelt
