Beef. It's What's For Dinner.
What happens when opinion and fact are at fault? Explanation is needed. What happens when you explain facts? People don't pay attention. Beef asked Leo Burnett to come up with a print campaign that informed health conscious omnivores that with over 30 lean cuts of beef you don't have to sacrifice your principles or your palette.
My Role: Concept & Ideation | Design | Art Direction
CREDIT | Agency: Leo Burnett | Creative Director: Todd Thiry | Copywriter: Matt Entin